Responsibilities
- Visual identity
- Art direction
- Social network templates
About
Client: Elinor kinésiologie
Sector: Health & wellness
Country: Belgium
Project
Elinor Kinesiology offers personalized holistic care that gently balances body and mind through expert muscle-response testing and tailored energy techniques. Elinor creates a nurturing environment for expectant mothers, alleviating stress, easing tension, and promoting optimal well-being for both mother and baby. Elinor’s compassionate approach adapts the unique needs of the patients, guiding them toward a more harmonious, energized, and empowered journey.
Branding
This logo is built on a continuous, flowing line that forms an infinity loop, an intentional nod to the unending cycle of energy in the body. Its shape subtly echoes the therapist’s hands in motion, listening and responding to the body’s own signals. By bridging earth and sky, the logo embodies restored balance and the seamless connection between physical sensation and emotional well-being. With its clean, organic form, it communicates professionalism, trust, and the core kinesiological promise of guiding clients back to their natural state of harmony. The typography uses slender, elegant typefaces with generous letter-spacing, projecting both precision and refinement. The color palette is built from soft pastels, muted tones that work together to soothe the senses and reinforce the brand’s promise of balanced, restorative care.
