Responsibilities
- Visual identity
- Art direction
About
Project
Flou brings a poetic touch to floral design, where emotion meets artistry. Founded by Mary-Lou, this Brussels-based floral studio crafts refined, imaginative compositions that blend texture, color, and whimsy in perfect balance. From bespoke bouquets to immersive event scenography, every creation embodies her signature mix of intuition and precision. Whether for weddings, birthdays, or intimate gatherings, Flou transforms spaces into living art, fleeting yet unforgettable.
Branding
The identity of Flou translates Mary-Lou’s floral world into a sensory, living brand. The logo, composed of organic petals cut from a rectangle, captures both structure and spontaneity, like a bouquet balanced between precision and wildness. Its negative space allows it to morph with its background, blending into photographs and textures to echo the natural flow of petals, light, and movement. Typography combines softness and character. The color palette — a dialogue between mulberry, dark purple, and moss green — celebrates nature in all its contrasts: lush, daring, and tender. The result is a brand that feels alive, playful yet elegant, earthy yet poetic. "Moitié Lou, moitié fou, 100% Flou".
